Florist Edition: FTD Makeover Magic

We are always looking for new ways to help member florists drive local business into their flower shops and thrive in the community.  For the third year in a row, we have held our FTD Makeover Magic Contest which allows FTD florists to submit their story in 75 words or less on why they should be chosen for the makeover.  The Flower Studio by Shilo was selected this year out of almost 100 entries.  Below is the before and after pictures from when our FTD Education Consultant and leading designer J. Keith White, AIFD went out to Miami to redesign the shop.

Before: The Flower Studio by Shilo

The exterior of The Flower Studio by Shilo before the makeover.

Main entry area of The Flower Studio by Shilo before the makeover.

A display and the cooler in The Flower Studio by Shilo before the makeover.

Just “hanging” out in The Flower Studio by Shilo before the makeover.

After: The Flower Studio by Shilo

The exterior of the Flower Studio by Shilo after the FTD Makeover Magic

The main entry way in the Flower Studio by Shilo after the FTD Makeover Magic

Consulting area in the Flower Studio by Shilo after the FTD Makeover Magic

The new display area and cooler after the FTD Makeover Magic Contest

Window display in the Flower Studio by Shilo after winning the FTD Makeover Magic Contest